Leeds becomes a giant board game as TRIVIAL PURSUIT takes over the city for 400-year celebration
Free city-wide experience invites the public to test their knowledge of Leeds
Leeds is set to become a giant board game this summer as TRIVIAL PURSUIT arrives in the city centre to celebrate a landmark moment in its history.
To mark 400 years since Leeds was granted its royal charter, LeedsBID (Leeds Business Improvement District) is transforming the city into a live interactive version of Hasbro’s iconic TRIVIAL PURSUIT board game, inviting residents and visitors to test their knowledge of all things Leeds.
Growing Well Study: Exploring How Early Childhood Shapes Lifelong Health
Following the huge success of the MONOPOLY Leeds Takeover in summer 2024, LeedsBID is once again working with leading game, IP and toy company Hasbro to bring another of its iconic games to life.
This time, the focus is firmly on the stories, achievements and surprising facts that have shaped Leeds over four centuries.
And there is no shortage of trivia to discover. From the origins of Marks & Spencer to connections with the first British internet provider and even the story of carbonated water, Leeds has played a remarkable role in national life. The city is also home to famous names including Peter O’Toole, Melanie Brown, Marco Pierre White and Beryl Burton, alongside countless innovators, artists, sporting heroes and cultural pioneers.
This summer, knowledge moves out onto the streets
A board game brought to life across the city
Running from 25 July to 30 August 2026, the free experience will see participants journey across the city centre answering questions and collecting wedges, just like the classic trivia game.
Key locations, including the Merrion Centre, will represent the six traditional TRIVIAL PURSUIT categories: Entertainment, Geography, Sports & Leisure, Science and Nature, History, and Art & Literature. There will be classic and junior questions to ensure the experience appeals to all ages.
One of the central locations will be the spectacular Brodrick Hall inside Leeds City Museum, named after architect Cuthbert Brodrick, who designed several of the city’s most iconic buildings.
Players will travel from category to category, testing their knowledge of Leeds’ historical moments, notable achievements, people and places. Correct answers earn wedges, and once all six are collected, participants will face a final question to complete the game.
It’s a celebration of 400 years of Leeds, told one question at a time.
Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro said:
“After the incredible response to the MONOPOLY Leeds Takeover in 2024, we’re proud to collaborate with LeedsBID once again to reimagine another iconic brand in a bold new way. This is exactly how we think about Global Experiences at Hasbro – taking our brands beyond the table and creating experiences that are social, shareable and deeply connected to the communities they celebrate.
James Broughton, Head of Marketing & Communications at Town Centre Securities PLC, owners of the Merrion Centre, said:
“We’re proud to see the Merrion Centre play a role in this unique, city-wide celebration. TRIVIAL PURSUIT Leeds brings people together, encouraging them to explore the city centre, discover its history and enjoy everything Leeds has to offer..”
Andrew Cooper, Chief Executive of LeedsBID, said:
“TRIVIAL PURSUIT Leeds is about celebrating everything about this great city, from those headline facts and figures people know to the lesser-known surprising details and discoveries.
“LeedsBID’s raison d’etre is to put Leeds on the map and tell the stories and successes of the city. Trivial Pursuit Leeds is doing just that, providing a free, fun and entertaining activity for all ages while sharing new and interesting achievements of this amazing place.”